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	1.	Advertising and Promotion an integrated marketing communications perspective by George E Belch and Michael A Belch by Belch, George E Belch, Michael A Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Book Publication details: New Delhi Tata McGraw-Hill 2003 Availability: Items available for loan: Management Studies (1)Call number: 659.1 P04. Place hold
	2.	Consumer behavior building marketing strategy by Del I Hawkins, Roger J Best and Kenneth A Coney by Hawkins, Del I Best, Roger J Coney, Kenneth A Series: McGraw-Hill/Irwin Series in Marketing Edition: 9th ed. Material type: Book Publication details: New Delhi Tata McGraw-Hill 2003 Availability: Items available for loan: Management Studies (1)Call number: 658.83420973 P04. Place hold

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