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	1.	Advertising and promotion management by John R. Rossiter, Larry Percy. by Rossiter, John R Percy, Larry Material type: Text Publication details: Singapore McGraw-Hill Bk. 1987 Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 659.1 N871.
	2.	Advertising and Promotion an integrated marketing communications perspective by George E Belch and Michael A Belch by Belch, George E Belch, Michael A Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text Publication details: New Delhi Tata McGraw-Hill 2003 Availability: Items available for loan: Management Studies (1)Call number: 659.1 P04. Place hold

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