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1.
Maxi marketing the new direction in advertising, promotion and marketing strategy by Stan Rapp and Thomas L. Collins by
Material type: Text Text
Publication details: Singapore McGraw-Hill Bks. 1987
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 658.8 N87.

2.
Advertising and promotion management by John R. Rossiter, Larry Percy. by
Material type: Text Text
Publication details: Singapore McGraw-Hill Bk. 1987
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 659.1 N871.

3.
Advertising theory and practice /C.H. Sandage, Vernon Fryburger, Kim Rotzoll by
Edition: 11th
Material type: Text Text
Publication details: Delhi All India Travellers 1991
Availability: Items available for reference: Electronic Systems Engineering: Not for loan (1)Call number: 659.1 N91.

4.
Writing high-tech copy that sells /Janice M. King by
Material type: Text Text
Publication details: New York J-W 1995
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 659.132 N95.

5.
Class of optimization models for effective media planning. by Series: IISc., Dept. of MS, MSEngg Thesis
Material type: Text Text
Publication details: Bangalore IISc. IISc
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 659.111015197 N89 "THESIS".

6.
Kleppner's advertising procedure. by J Thomas Russell, W Ronald Lane by
Edition: 13th ed.
Material type: Text Text
Publication details: Englewood Cliffs P-H 1996
Availability: Items available for reference: Mechanical Engineering: Not for loan (1)Call number: 659.1 N96.

7.
Copy writers handbook by Nat G. Bodian by
Material type: Text Text
Publication details: Philadelphia ISI Press 1984
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 659.19686 N84 "R".

8.
Psychology of advertising by H F Burtt. by
Material type: Text Text
Publication details: Boston Houghton Mifflin Co. 1938
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 150 N38.

9.
Criteria for advertising agency selection in India An objective appraisal By Priyadarshini Mudnal by Series: IISc, Dept of MS, MSc(Engg) Thesis
Material type: Text Text
Publication details: Bangalore Indian Institute of Science 1997
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 658.820954 N97 "THESIS".

10.
Advertising management Concepts and Cases by Mahendra Mohan by
Material type: Text Text
Publication details: New Delhi TMH 1989
Availability: Items available for reference: Centre for Product Design and Manufacturing: Not for loan (1)Call number: 659.1 N89 (CPDM).

11.
Web commerce technology handbook by Daniel Minoli and Emma Minoli by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 1998
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.0546 N981.

12.
Truth, lies and advertising The art of account planning by Jon Steel by
Material type: Text Text
Publication details: New York John Wiley & Sons 1998
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 659.111 N98 R(T).

13.
Hey, whipple, squeeze this A guide to creating great ads by Luke Sullivan by
Material type: Text Text
Publication details: New york John Wiley & Sons 1998
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 659.132 N98 R(T).

14.
Differentiate or die survival in our era of killer competition by Jack Trout and Steve Rivkin by
Material type: Text Text
Publication details: New York John Wiley & Sons 2000
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8 P002 R(T).

15.
Shock Marketing Advertising,influnce and family values by Joe Marconi. by
Material type: Text Text
Publication details: New Delhi vikas Publishing house pvt Ltd 2000
Availability: Items available for loan: Management Studies (1)Call number: 658.8 P003.

16.
Advertising and Promotion an integrated marketing communications perspective by George E Belch and Michael A Belch by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill 2003
Availability: Items available for loan: Management Studies (1)Call number: 659.1 P04.

17.
Search engine advertising buying your way to the top to increase sales by Catherine Seda by
Material type: Text Text
Publication details: Indiana, USA New Riders Press 2004
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 005.741 P04.

18.
Marksmanship in advertising by David Datta by
Material type: Text Text
Publication details: Maxwel webb 1996
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 659.1 N961.

19.
Marukatte Prakriyeyalli Jaahiraatu (Kannada) by S Anilkumar by
Material type: Text Text
Publication details: Bangalore Udayabhanu 2011
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.86591 P11 (Kannada).

20.
Patrikodyama Bhaga-4 (Kannada) by G N Ranganatharao by
Material type: Text Text
Publication details: Bangalore Kamadhenu Prakashana 2006
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 659 P11 (Kannada).

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