Psychographic segmentation of Retail banking customers of Karnataka (India)- An exploratory study by H S Srivatsa
Material type: BookPublication details: Bangalore : Indian Institute of Science, 2008.Description: xiii, 160 p. : illDissertation: PhD;2008;Management StudiesDDC classification:- 332.106888 P08
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Thesis | JRD Tata Memorial Library | 332.106888 P08 (Browse shelf(Opens below)) | Available | T06765 |
Includes CD and reference
PhD;2008;Management Studies
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