Psychographic segmentation of Retail banking customers of Karnataka (India)- An exploratory study (Record no. 166699)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240603b |||||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 332.106888 P08 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srivatsa, H S. |
| 245 ## - TITLE STATEMENT | |
| Title | Psychographic segmentation of Retail banking customers of Karnataka (India)- An exploratory study |
| Statement of responsibility, etc | by H S Srivatsa |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bangalore : |
| Name of publisher, distributor, etc | Indian Institute of Science, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 160 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes CD and reference |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | PhD;2008;Management Studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advised by Srinivasan, R |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | JRD Tata Memorial Library | JRD Tata Memorial Library | 17/09/2009 | 332.106888 P08 | T06765 | Thesis |
