Advertising and promotion management (Record no. 3309)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071002782 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | N871 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rossiter, John R. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion management |
| Remainder of title | |
| Statement of responsibility, etc. | by John R. Rossiter, Larry Percy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | McGraw-Hill Bk. |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 649p |
| Other physical details | includes bibl. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry. |
| 919 ## - | |
| -- | 003348 |
| 964 ## - | |
| -- | |
| -- | 0 |
| -- | |
| -- | |
| -- | |
| -- | |
| -- | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| JRD Tata Memorial Library | JRD Tata Memorial Library | 24/05/1996 | 659.1 N871 | 144020 | Reference |
