Advertising and promotion management
Rossiter, John R.
Advertising and promotion management by John R. Rossiter, Larry Percy. - Singapore McGraw-Hill Bk. 1987 - xix, 649p includes bibl.
0071002782
659.1 / N871
Advertising and promotion management by John R. Rossiter, Larry Percy. - Singapore McGraw-Hill Bk. 1987 - xix, 649p includes bibl.
0071002782
659.1 / N871