000 00604nam a2200193Ia 4500
919 _a190641
020 _a9788120349964
082 _a658.80954
_bP142 (MS)
100 _aSrinivasan, R
_d
245 _aCase studies in marketing:The Indian context
_b
_c
250 _a6th ed.
260 _aNew Delhi
_bPHI Learning Private Ltd.
_c2014
300 _axviii, 389p.
690 _aIndustries - High technologies marketing
964 _a
_b
_c
_d
_e
_f
_gMS
999 _c190077
_d190077