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1.
Value engineering for cost reduction and product improvement /M.S. Vittal by
Material type: Text Text
Publication details: Bangalore SCS 1993
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.1552 N93.

2.
Competing by design: creating value and market advantage in new product development /Craig Erhorn and John Stark by
Material type: Text Text
Publication details: Essex Junction Omneo 1994
Availability: Items available for loan: Computer Science and Automation (1)Call number: 658.5752 N941.

3.
Handbook of solid moldeling /ed. (by) Donald E. LaCourse by
Material type: Text Text
Publication details: New York McGraw-Hill 1995
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 658.5752 N95.

4.
From concepts to customer The practical guide to integrated product and process development, and business process reengineering by Jack B. ReVelle, Normand L. Frigon, Harry K. Jackson, Jr. by
Material type: Text Text
Publication details: Van Nostrand 1995
Availability: Items available for reference: Computer Science and Automation: Not for loan (1)Call number: 658.575 N95.

5.
Product juggernauts How companies mobilize to generate a stream of market winners. by Jean-Philippe Deschamps, P.Ranganath Nayak by
Material type: Text Text
Publication details: Boston Harvard Business School Pre. 1995
Availability: Items available for reference: Computer Science and Automation: Not for loan (1)Call number: 658.56 N95.

6.
Superior Product development Managing the process for Innovative Products A product management book for engineering and business professionals by Clement C Wilson, Michael E Kennedy, Carmen J Trammell by
Material type: Text Text
Publication details: Cambridge Blackwell 1996
Availability: Items available for reference: Electronic Systems Engineering: Not for loan (1)Call number: 658.575 N96.

7.
Integrated product development by M. M. Andreasen and L. Hein by
Material type: Text Text
Publication details: Berlin Springer-Verlag 1987
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 658.575 N87;1.

8.
Quality function deployment for new product development in TVS-Suzuki Limited by M.Muthuraj by Series: IISc, Dept of MS, MSc Thesis
Material type: Text Text
Publication details: Bangalore Indian Institute of Science 1993
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 629.22750685575 N93 "Thesis".

9.
Primer on taguchi method by Ranjit K Roy by
Edition: 2nd
Material type: Text Text
Publication details: Michigan Society of Manufacturing Engineers 2010
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.562 P10.

10.
Beyond branding ed by Nicholas Ind by
Material type: Text Text
Publication details: USA Kogan 2003
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.827 P03.

11.
Managing the design factory A Product developer's toolkit by Donald G Reinertsen by
Material type: Text Text
Publication details: New York Free Press 1997
Availability: Items available for loan: Centre for Product Design and Manufacturing (1)Call number: 658.575 N97.

12.
Management of design alliances Sustaining competitive advantage ed. by Margaret Bruce and Birgit H Jevnaker by
Material type: Text Text
Publication details: Chichester John Wiley 1998
Availability: Items available for loan: Centre for Product Design and Manufacturing (1)Call number: 658.5758 N98.

13.
Concurrent engineering Shortening lead times, raising quality, and lowering costs by John R Hartley by
Material type: Text Text
Publication details: Portland Productivity Press 1992
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.5 N923.

14.
Brand management The Indian context by Y.L.R. Moorthi by
Material type: Text Text
Publication details: New Delhi Vikas Publishing House 1999
Availability: Items available for loan: Management Studies (1)Call number: 658.50954 N99.

15.
Developing products in half the time new rules, new tools by Preston G. Smith and Donald G. Reinertsen by
Edition: 2nd ed.
Material type: Text Text
Publication details: New York John Wiley & Sons 1998
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.575 N98 R(T).

16.
Product design and devlopment by Karl T. Ulrich and Steven D. Eppinger by
Material type: Text Text
Publication details: Boston Irwin McGraw-Hill 2000
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.5752 P R(T).

17.
Product management in India by Ramanuj Majumdar by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India 2001
Availability: Items available for loan: Management Studies (1)Call number: 658.80954 N98.

18.
Brand Management The Indian context by Y L R Moorthi by
Material type: Text Text
Publication details: New Delhi Vikas Publishing House Pvt Ltd 1999
Availability: Items available for loan: Management Studies (1)Call number: 658.8270954 N99.

19.
Creating powerful brands in consumer, service and industrial markets by Leslie De Chernatony and Malcolm McDonald by
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford Butterworth-Heinmann 1998
Availability: Items available for loan: Management Studies (1)Call number: 658.827 N98.

20.
Product design and development by Karl T Ulrich and Steven D Eppinger by Series: Tata McGraw- Hill
Edition: 3rd
Material type: Text Text
Publication details: New York McGraw- Hill Publishing Company Limited 2004
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.5752 P04 R(T).

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