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1.
Marketing research: text and cases /(by) Harper W. Boyd, Ralph Westfall, Stanley F. Stasch by
Edition: 7th
Material type: Text Text
Publication details: Delhi All India Travel Bk. 1990
Availability: Items available for reference: Electronic Systems Engineering: Not for loan (1)Call number: 658.83 N90.

2.
Marketing research: an applied approach /(by) Thomas C. Kinnear, James R. Taylor by Series: Marketing Series
Edition: 4th
Material type: Text Text
Publication details: New York MGH 1991
Availability: Items available for reference: Electronic Systems Engineering: Not for loan (1)Call number: 658.83 N911.

3.
Marketing research: text, applications and case studies /Ramanuj Majumdar by
Material type: Text Text
Publication details: New Delhi Wiley Eastern 1991
Availability: Items available for reference: Management Studies: Not for loan (1)Call number: 658.83 N912.

4.
Training manual for market (DMR) investigators: innovative development research /by T. Scarlett Epstein, Janet Gruber, Graham Mytton by Series: DMB Training Aids
Material type: Text Text
Publication details: London BBC World Series 1991
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 658.83 N91.

5.
Reading in global marketing management By Patty, C Robert. by
Material type: Text Text
Publication details: Appleton-Century Croft 1969
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 382 N691.

6.
Marketing research by David J Luck, Ronald S Rubin by
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi PHI 1997
Availability: Items available for reference: Mechanical Engineering: Not for loan (2)Call number: 658.83 N97-N97;1, ...

7.
Marketing research by David J Luck and Ronald S Rubin by
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi PHI 1997
Availability: Items available for loan: Centre for Product Design and Manufacturing (1)Call number: 658.83 N97;2.

8.
Marketing research Online research applications by Alvin C. Burns and Ronald F. Bush by
Edition: 4th ed.
Material type: Text Text
Publication details: New Jersey Prentice Hall 2003
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83 P03 R(T).

9.
Market research toolbox a concise guide for beginers by Edward F. McQuarrie by
Material type: Text Text
Publication details: Thousand Oaks Sage Publications 1996
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83 N96 R(T).

10.
State of the Art marketing research by A.B. Blankenship,George Edward Breen and Alan Dutka by Series: American marketing association
Edition: 2nd ed.
Material type: Text Text
Publication details: Chicago NTC books 1998
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83 N98 R(T).

11.
Research for marketing decisions by Paul E. Green, Donald S. Tull and Gerald Albaum by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi Prentice Hall of India Private Limited 2002
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8 P02.

12.
Consumer behavior by Leon G. Schiffman and Leslie Lazar Kanuk by
Edition: 6th ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India 2002
Availability: Items available for loan: Management Studies (1)Call number: 658.8342 P02.

13.
Marketing research by David A Aaker, V Kumar and George S Day by
Edition: 7th ed
Material type: Text Text
Publication details: New York John Wiley and Sons 2002
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83 P02 R(T).

14.
Marketing research (7th Ed.) by David J. Luck and Ronald S. Rubin by
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India 2001
Availability: Items available for loan: Management Studies (1)Call number: 658.8 P01.

15.
Research for marketing decisions by Paul E. Green, Donald S. Tull and Gerald Albaum by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India 2001
Availability: Items available for loan: Management Studies (1)Call number: 658.8 P001.

16.
Essence of marketing research by Peter M Chisnall by Series: Prentice Hall Essence of Management Series
Material type: Text Text
Publication details: New Delhi Prentice Hall of India Private Limited 1991
Availability: Items available for loan: Management Studies (1)Call number: 658.83 N913.

17.
Marketing programmes and technological developments across product life cycle an exploratory study in Indian machine building sector by Avvari V. Mohan by Series: IISc. Dept of MS, Ph.D. Thesis
Material type: Text Text
Publication details: Bangalore IISc. 1995
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 621.80688 N95 "THESIS".

18.
Case studies in marketing the Indian context by R. Srinivasan by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India Private Limited 2003
Availability: Items available for loan: Management Studies (5)Call number: 658.83954 P03;5-;9, ...

19.
Marketing research text and cases by Bruce Wrenn, Robert Stevens and David Loudon by
Material type: Text Text
Publication details: Mumbai Jaico Publishing House 2002
Availability: Items available for loan: Management Studies (1)Call number: 658.83 P022.

20.
Research for marketing decisions by Paul E. Green, Donald S. Tull and Gerald Albaum by
Edition: 5th ed
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India Private Limited 2002
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8 P02;2.

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