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	1.	Market driven strategy Processes for creating value by George S Day by Day, George S Material type: Text Publication details: New York Free Press 1990 Availability: Items available for loan: Centre for Product Design and Manufacturing (1)Call number: 658.802 N90. Place hold
	2.	Marketing strategy Customers and competition by Steven P Schnaars by Schnaars, Steven P Edition: 2nd ed. Material type: Text Publication details: New York Free press 1998 Availability: Items available for reference: Centre for Product Design and Manufacturing: Not for loan (1)Call number: 658.802 N98.
	3.	Strategic market management by David A Aaker by Aaker David A Edition: 7th Ed. Material type: Text Publication details: New Delhi Wiley India 2005 Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8 P051. Place hold

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