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1.
Marketing plans how to prepare them, how to use them. by Malodm W. B. McDonald by
  • McDonald, Malodm W.B
Edition: 2nd.
Material type: Text Book
Publication details: Oxford Heinemann professional publications 1989
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8 N891.

2.
Marketing plans how to prepare them, how to use them. by H. B. Malcolm McDonald. by
  • McDonald, Malcolm H. B
Material type: Text Book
Publication details: London Heinemann 1984
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 658.802 N84.

3.
Marketing management: Knowledge and skills: text analysis and cases plans /(by) J. Paul Peter and James H. Donnelly. by
  • Peter, J. Paul
  • Donnelly, James H
Edition: 3rd
Material type: Text Book
Publication details: Homewood Irwin 1992
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8 N92.

4.
Marketing research: text and cases /(by) Harper W. Boyd, Ralph Westfall, Stanley F. Stasch by
  • Boyd, Harper W
  • Westfall, Ralph
  • Stasch, Stanley F
Edition: 7th
Material type: Text Book
Publication details: Delhi All India Travel Bk. 1990
Availability: Items available for reference: Electronic Systems Engineering: Not for loan (1)Call number: 658.83 N90.

5.
Marketing research: an applied approach /(by) Thomas C. Kinnear, James R. Taylor by
  • Kinnear, Thomas C
  • Taylor, James R
Series: Marketing Series
Edition: 4th
Material type: Text Book
Publication details: New York MGH 1991
Availability: Items available for reference: Electronic Systems Engineering: Not for loan (1)Call number: 658.83 N911.

6.
DRP: distribution resource planning: gateway to true quick response and continuous replenishment /by Andre J. Martin by
  • Martin, Andre J
Edition: R.
Material type: Text Book
Publication details: Essex Junction Oliver Wright Pub. 1993
Availability: Items available for reference: Computer Science and Automation: Not for loan (1)Call number: 658.802 N93.

7.
Strategic market management by David A. Aaker by
  • Aaker, David A
Edition: 4th ed.
Material type: Text Book
Publication details: New York John Wiley 1995
Availability: Items available for reference: Management Studies: Not for loan (1)Call number: 658.8 N951.

8.
Global marketing mangement by Warren J. Keegan by
  • Keegan, Waren J
Edition: 5th ed.
Material type: Text Book
Publication details: New Delhi Prentice Hall 1995
Availability: Items available for reference: Management Studies: Not for loan (1)Call number: 658.8 N952.

9.
Marketing concepts and strategy by Martin L. Bell. by
  • Bell, Martin L
Edition: 3rd. ed.
Material type: Text Book
Publication details: Boston Houghton Mifflin 1979
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 658.8 N79.

10.
World class competitiveness through total quality management by Suresh M. Mody by
  • Mody, suresh M
Series: Made in India Series
Material type: Text Book
Publication details: Bombay D.L. Shah trust 1995
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 658.8 N95.

11.
Marketing management analysis, planning and control by Philip Kotler. by
  • Kotler, Philip
Edition: 3rd. ed.
Material type: Text Book
Publication details: New Delhi Prentice-Hall of India 1976
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8 N76;3.

12.
Marketing management South Asian perspectives 13th ed by Philip Kotler by
  • Kotler, Philip
Edition: 13th ed
Material type: Text Book
Publication details: South Asia Pearson Prentice Hall 2009
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8 P09.

13.
Reading in global marketing management By Patty, C Robert. by
  • C Robert Patty
Material type: Text Book
Publication details: Appleton-Century Croft 1969
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 382 N691.

14.
Total quality in marketing by William C Johnson, Richard J Chvala by
  • Johnson, William C
  • Chvala, Richard J
Material type: Text Book
Publication details: New Delhi Vanity books Intl. 1997
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8 N97.

15.
Marketing communications management Concept, theories, cases and Practices by Paul Copley by
  • Copley, Paul
Material type: Text Book
Publication details: Burlington Butterworth-Heinemann 2004
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.802 P07.

16.
Marketing research by David J Luck, Ronald S Rubin by
  • Luck, David J
  • Rubin, Ronald S
Edition: 7th ed.
Material type: Text Book
Publication details: New Delhi PHI 1997
Availability: Items available for reference: Mechanical Engineering: Not for loan (2)Call number: 658.83 N97-N97;1, ...

17.
Marketing management An Asian Perspective by Philip Kotler, Swee Hoon Ang, Siew Meng Leong by
  • Kotler, Philip
  • Ang, Swee Hoon
  • Leong, Siew Meng
Material type: Text Book
Publication details: Singapore Prentice Hall 1996
Availability: Items available for reference: Mechanical Engineering: Not for loan (2)Call number: 658.8 N96, N96;1, ...

18.
Marketing management; analysis, planning and control by Philip Kotler by
  • Kotler, Philip
Series: Prentice-Hall Series in Marketing
Edition: 5th ed
Material type: Text Book
Publication details: New Delhi PHI 1985
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8 N851 R(T).

19.
Strategic technology management ed by George Tesar, et al by
  • Tesar, George, et al
Material type: Text Book
Publication details: London Imperial College Pr, 2003
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8 P033.

20.
Case studies in marketing The Indian Context by Srinivasan R by
  • Srinivasan, R
Edition: 3rd ed.
Material type: Text Book
Publication details: New Delhi PHI 2005
Availability: Items available for loan: JRD Tata Memorial Library (5)Call number: 658.80954 P05-P05;4, ...

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