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1.
Review of marketing research, Vol.1 ed by Naresh K Malhotra by
  • Malhotra, Naresh K, ed
Material type: Text Book
Publication details: New Delhi Prentice Hall of India 2005
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83 P05.

2.
Consumer behavior by Leon G Schiffman and Leslie Lazar Kanuk by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 6th ed.
Material type: Text Book
Publication details: New Delhi Prentice Hall of India 2000
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8342 P.

3.
Marketing research measurement and methods Donald S. Tull and Del I. Hawkins by
  • Tull, Donald S
  • Hawkins, Del I
Edition: 6th ed.
Material type: Text Book
Publication details: New Delhi Prentice Hall of India 2001
Availability: Items available for loan: Management Studies (1)Call number: 658.83 N93.

4.
Marketing Trends Smart Insights into the world of Indian business by Harish Bijoor by
  • Bijoor, Harish
Material type: Text Book
Publication details: New Delhi Vikas Publishing House Pvt Ltd 2001
Availability: Items available for loan: Management Studies (1)Call number: 658.83 P01.

5.
Review of marketing research, Vol.1 ed by Naresh K. Malhotra by
  • Malhotra, Naresh K.,ed
Material type: Text Book
Publication details: New Delhi Prentice Hall of India 2006
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83 P05;1 R(T).

6.
Case studies in marketing the Indian context by R. Srinivasan by
  • Srinivasan, R
Edition: 2nd ed.
Material type: Text Book
Publication details: New Delhi Prentice-Hall of India Private Limited 2003
Availability: Items available for loan: JRD Tata Memorial Library (2)Call number: 658.83954 P03;2, ...

7.
Case studies in marketing the Indian context by R. Srinivasan by
  • Srinivasan, R
Edition: 2nd ed.
Material type: Text Book
Publication details: New Delhi Prentice-Hall of India 2003
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83954 P03;1.

8.
Case studies in marketing the Indian context by R. Srinivasan by
  • Srinivasan, R
Edition: 2nd ed.
Material type: Text Book
Publication details: New Delhi Prentice-Hall of India Private Limited 2003
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83954 P03;3.

9.
Case studies in marketing the Indian context by R. Srinivasan by
  • Srinivasan, R
Edition: 2nd ed.
Material type: Text Book
Publication details: New Delhi Prentice-Hall of India Private Limited 2003
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83954 P03 "R(T)".

10.
Case studies in marketing the Indian context by R. Srinivasan by
  • Srinivasan, R
Edition: 2nd ed.
Material type: Text Book
Publication details: New Delhi Prentice-Hall of India Private Limited 2003
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83954 P03;4 "R(T)".

11.
Inclusive design design for the whole population ed by John Clarkson, Roger Coleman, Simeon Keates and Cherie Lebbon by
  • Clarkson, John., ed
  • Coleman, Roger., ed
  • Simeon, Keates., ed
  • Lebbon, Cherie., ed
Material type: Text Book
Publication details: London Springer-Verlag 2003
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8343 P03.

12.
National Household Survey 2004 Market for Textiles and Clothing Textiles Committee by
  • Textiles Committee
Material type: Text Book
Publication details: Mumbai Textiles Committee 2005
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 381.45677 P05.

13.
Applied case study in marketing by S Shajahan by
  • Shajahan, S
Material type: Text Book
Publication details: New Delhi Primus book 2011
Availability: Items available for loan: Management Studies (1)Call number: 658.83 P11 (MS).

14.
Marketing Research Concepts and Practices in India by S shajahan by
  • Shajahan, S
Material type: Text Book
Publication details: Haryana Macmillan Publishers 2012
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83 P012.

15.
The market research toolbox by
  • McQuarrie, Edward F
Edition: 4th ed.
Publication details: USA SAGE Publications 2015
Availability: Items available for reference: JRD Tata Memorial Library: Not For Loan (1)Call number: 658.8 MCQ.

16.
The business plan workbook by
  • Barrow, Colin
Edition: 10th ed.
Publication details: London: Kogan Page, 2021
Availability: Items available for reference: JRD Tata Memorial Library: Not For Loan (1)Call number: 658.4 BAR.

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