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1.
Marketing research: an applied approach /(by) Thomas C. Kinnear, James R. Taylor by Series: Marketing Series
Edition: 4th
Material type: Text Text
Publication details: New York MGH 1991
Availability: Items available for reference: Electronic Systems Engineering: Not for loan (1)Call number: 658.83 N911.

2.
Consumer behaviour: concepts & applications /(by) David L. Loudon, Albert J. Della Bitta by Series: Marketing Series
Edition: 4th
Material type: Text Text
Publication details: New York MGH Inc. 1993
Availability: Items available for reference: Electronic Systems Engineering: Not for loan (1)Call number: 658.8342 N93.

3.
International Marketing John Fayerweather by Series: Prentice-Hall foundations of marketing series
Edition: 2nd ed
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 1970
Availability: Items available for loan: Management Studies (1)Call number: 658.848 N70.

4.
Strategic marketing management planning, implementation and control by Richard M. S. Wilson and Colin Gilligan by Series: Marketing series
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi Viva books private limited 1999
Availability: Items available for loan: Management Studies (1)Call number: 658.81 N99.

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