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Marketing plans how to prepare them, how to use them. by H. B. Malcolm McDonald. by
Material type: Text Text
Publication details: London Heinemann 1984
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 658.802 N84.

2.
Creating powerful brands in consumer, service and industrial markets by Leslie De Chernatony and Malcolm McDonald by
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford Butterworth-Heinmann 1998
Availability: Items available for loan: Management Studies (1)Call number: 658.827 N98.

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