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1.
Marketing. by David L. Kurtz, Louise Boone. by
Edition: 2nd.
Material type: Text Text
Publication details: Chicago Dryden 1984
Availability: Items available for reference: JRD Tata Memorial Library: Not for loan (1)Call number: 658.8 N841.

2.
Services marketing operation, management and strategy by Kenneth E. Clow and David L. Kurtz by
Material type: Text Text
Publication details: New Delhi Biztantra 2003
Availability: Items available for loan: Management Studies (1)Call number: 658.8 P032.

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