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1.
From brand vision to brand evaluation Strategically Building and sustaining brands by Leslie de Chernatony by
Material type: Text Text
Publication details: Oxford Butterworth Heinemann 2001
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.827 P01.

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Creating powerful brands in consumer, service and industrial markets by Leslie De Chernatony and Malcolm McDonald by
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford Butterworth-Heinmann 1998
Availability: Items available for loan: Management Studies (1)Call number: 658.827 N98.

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