How Cool Brand Stary Hot Branding to Generation Y by Jocri van den Bergh and Mattias Behrer

By: Contributor(s): Material type: TextTextPublication details: London Kogan Page 2011Description: xvii,249pISBN:
  • 9780740462505
Subject(s): DDC classification:
  • 658.827 P11 (MS)
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Book Book Management Studies 658.827 P11 (MS) (Browse shelf(Opens below)) Available 187363

There are no comments on this title.

to post a comment.

                                                                                                                                                                                                    Facebook    Twitter

                             Copyright © 2024. J.R.D. Tata Memorial Library, Indian Institute of Science, Bengaluru - 560012
                             Contact   Phone: +91 80 2293 2832