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1.
Strategic market management by David A. Aaker by
  • Aaker, David A
Edition: 4th ed.
Material type: Text Book
Publication details: New York John Wiley 1995
Availability: Items available for reference: Management Studies: Not for loan (1)Call number: 658.8 N951.

2.
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Marketing research by David A Aaker, V Kumar and George S Day by
  • Aaker, David A
  • Kumar, V
  • Day, George S
Edition: 7th ed
Material type: Text Book
Publication details: New York John Wiley and Sons 2002
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83 P02 R(T).

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3.
Strategic market management by David A Aaker by
  • Aaker David A
Edition: 7th Ed.
Material type: Text Book
Publication details: New Delhi Wiley India 2005
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.8 P051.

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