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1.
Handbook of Marketing Scales Multi-Item Measures for Marketing and Consumer Behavior Research Ed by by William O Bearden,Richard G Neteeyer,Kelly L Haws by
  • Bearden,O Willia
  • Neemeyer, Rechard G
  • Haws, Kelly L
Edition: 3rd
Material type: Text Book
Publication details: Londan SAGE Publications Inc 2011
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 658.83 P111.

2.
Content Analysis An Introduction to Its Methodology by Klaus Krippendorff by
  • Krippendorff, Klaus,
Series: Sage Commtext Series ; 5
Material type: Text Book
Publication details: California SAGE Publications, Inc. 1980
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 001.51 KRI.

3.
Computer-assisted Text Analysis by Roel Popping by
  • Popping, Roel
Series: New technologies for social research ;
Material type: Text Book
Publication details: London SAGE Publications Inc 2000
Availability: Items available for loan: JRD Tata Memorial Library (1)Call number: 006.4 P.

4.
SHOCK AND VIBRATION DIGEST (discontinued from 1999)
Material type: Continuing resource Continuing resource; Format: print
Current publication frequency: 6/Yr (DELETED(D)).
Publication details: SAGE PUBLICATIONS, INC.
Availability: Items available for loan: JRD Tata Memorial Library (45).

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