TY  - BOOK
AU  - Berson, Alex.
AU  - Smith, Stephen.
AU  - Thearling, Kurt.
TI  - Building data mining applications for CRM
SN  - 0070402736
U1  - 658.4038 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw-Hill
ER  -