Berson, Alex. <br/><br/>
Building data mining applications for CRM   
by Alex Berson, Stephen Smith and Kurt Thearling 
 - New Delhi  Tata McGraw-Hill  2000 
 - xxvii, 510p. 
<br/><br/><label>ISBN: </label>0070402736 
<br/><br/><label>Dewey Class. No.: </label>658.4038  / P