Loudon, David L. <br/><br/>
Consumer behaviour: concepts & applications /(by) David L. Loudon, Albert J. Della Bitta 

 - 4th 
 - New York  MGH Inc.  1993 
 - xxiii, 738p 
 - Marketing Series .
<br/><br/><label>ISBN: </label>0070387672 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / N93