Russell, J Thomas. <br/><br/>
Kleppner's advertising procedure.   
by J Thomas Russell, W Ronald Lane 
 - 13th ed. 
 - Englewood Cliffs  P-H  1996 
 - xviii, 799p. 
<br/><br/><label>ISBN: </label>0133488306 
<br/><br/><label>Dewey Class. No.: </label>659.1  / N96