Berkovitz, Eric N <br/><br/>
Marketing /(by) Eric N. Berkovitz, Roger A. Kevin, William Rudelius 

 - 2nd 
 - Homewood  Irwin  1989 
 - xxv, 752p 
<br/><br/><label>ISBN: </label>0256075131 
<br/><br/><label>Dewey Class. No.: </label>658.8  / N892