Copley, Paul <br/><br/>
Marketing communications management  Concept, theories, cases and Practices 
by Paul Copley 
 - Burlington  Butterworth-Heinemann  2004 
 - xiv 
<br/><br/><label>ISBN: </label>9788131207659 
<br/><br/><label>Dewey Class. No.: </label>658.802  / P07