Johnson, William C. <br/><br/>
Total quality in marketing   
by William C Johnson, Richard J Chvala 
 - New Delhi  Vanity books Intl.  1997 
 - xii, 276p. 
<br/><br/><label>ISBN: </label>8175140127 
<br/><br/><label>Dewey Class. No.: </label>658.8  / N97