Peter, J. Paul. <br/><br/>
Marketing management: Knowledge and skills: text analysis and cases plans /(by) J. Paul Peter and James H. Donnelly. 

 - 3rd 
 - Homewood  Irwin  1992 
 - xvi, 943p 
<br/><br/><label>ISBN: </label>0256092257 
<br/><br/><label>Dewey Class. No.: </label>658.8  / N92