TY  - BOOK
AU  - Trout, Jack 
AU  - Rivkin, Steve
TI  - Differentiate or die
SN  - 9788189975722
U1  - 658.8 TRO 
PY  - 2010///
CY  - Chennai
PB  - Westland Limited., 
KW  - Marketing
KW  - Strategic planning
KW  - Competition
ER  -