TY  - BOOK
AU  - Sheebha K.A
AU  - Sundar k
TI  - Customer relationship management practices of public and private sector banks in chennai city
SN  - 9788119243280
PY  - 2023///
CY  - Chennai
PB  - Vijay Nicole Imprints Private Limited
KW  - conceptual framework of customer relationship management
KW  - analysis of customer's perception about CRM practices in public and private sector banks
KW  - analysis of bankers' perception about CRM practices in public and private sector banks
ER  -