Sheebha K.A <br/><br/>
Customer relationship management practices of public and private sector banks in chennai city 

 - Chennai:  Vijay Nicole Imprints Private Limited,  2023. 
 - xiii. 170p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788119243280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>conceptual framework of customer relationship management<br/>analysis of customer's perception about CRM practices in public and private sector banks<br/>analysis of bankers' perception about CRM practices in public and private sector banks
<br/><br/><label>Dewey Class. No.: </label> / SHE