TY  - GEN
AU  - McQuarrie, Edward F.
TI  - The market research toolbox
SN  - 9781452291581
U1  - 658.8  
PY  - 2015///
CY  - USA
PB  - SAGE Publications
KW  - Market research
KW  - Big data
KW  - Experimentation
N1  - Includes index
ER  -