Rossiter, John R. <br/><br/>
Advertising and promotion management   
by John R. Rossiter, Larry Percy. 
 - Singapore  McGraw-Hill Bk.  1987 
 - xix, 649p  includes bibl. 
<br/><br/><label>ISBN: </label>0071002782 
<br/><br/><label>Dewey Class. No.: </label>659.1  / N871