Kurtz, David L. <br/><br/>
Marketing.   
by David L. Kurtz, Louise Boone. 
 - 2nd. 
 - Chicago  Dryden  1984 
 - xx, 810p 
<br/><br/><label>ISBN: </label>0030640873 
<br/><br/><label>Dewey Class. No.: </label>658.8  / N841