McDaniel, Carl. <br/><br/>
Marketing.   
by Carl McDaniel. 
 - 2nd. 
 - New York  Harper & Row  1982 
 - xix, 752p 
<br/><br/><label>ISBN: </label>0060443596 
<br/><br/><label>Dewey Class. No.: </label>658.8  / N821