TY  - BOOK
AU  - Lohith, C P
AU  - Srinivasn, R
TI  - The impact of strategic marketing on the innovation performance of organizations: A study with respect to Indian micro small and medium manufacturing organizations
U1  - 658.152240954 
PY  - 2016///
CY  - Bangalore
PB  - IISc
KW  - Indian micro small and medium; Strategic marketing & innovation performance; Confirmatory factor analysis
N1  - Includes CD; IISc,Dept of MS, PhD Thesis
ER  -