Lohith, C P   <br/><br/>
The impact of strategic marketing on the innovation performance of organizations: A study with respect to Indian micro small and medium manufacturing organizations 
by Lohith C P 
 - Bangalore  IISc  2016 
 - xv, 234p   
<br/><br/> Includes CD  IISc,Dept of MS, PhD Thesis 
<br/><br/><label>Subjects--Index Terms: </label>Indian micro small and medium; Strategic marketing & innovation performance; Confirmatory factor analysis 
<br/><br/><label>Dewey Class. No.: </label>658.152240954  / P16 (THESIS)