Kotler, Philip. <br/><br/>
Marketing mangement 
by Philip Kotler., et al. 
 - 13th Ed. 
 - India  Academy of financial service  2002 
 - 456p. 
<br/><br/><label>ISBN: </label>8190146300 
<br/><br/><label>Dewey Class. No.: </label>658.802  / P02