Srinivasan, R   <br/><br/>
Case studies in marketing:The Indian context   

 - 6th ed. 
 - New Delhi  PHI Learning Private Ltd.  2014 
 - xviii, 389p. 
<br/><br/><label>ISBN: </label>9788120349964 
<br/><br/><label>Dewey Class. No.: </label>658.80954  / P142 (MS)