TY  - BOOK
AU  - Enis, Ben M.
AU  - Cox, Keith K.
AU  - Mokwa, Michael P.
TI  - Marketing classics: A selections of influential articles
SN  - 0205159885
U1  - 658.8 
PY  - 1995///
CY  - New Jersey
PB  - Prentice Hall
ER  -