TY  - BOOK
AU  - Ramaswamy, Venkat
AU  - Gouillart, Francis
TI  - Power of co-creation: Build it with them to boost growth, productivity, and profits
SN  - 9781451623543
U1  - 658.40714 
PY  - 2010///
CY  - New York
PB  - Free Press
ER  -