TY  - BOOK
AU  - Bearden,O Willia,
AU  - Neemeyer, Rechard G.
AU  - Haws, Kelly L.
TI  - Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
SN  - 9781412980180
U1  - 658.83 
PY  - 2011///
CY  - Londan
PB  - SAGE Publications Inc
ER  -