Bearden,O Willia, <br/><br/>
Handbook of Marketing Scales  Multi-Item Measures for Marketing and Consumer Behavior Research 
Ed by by William O Bearden,Richard G Neteeyer,Kelly L Haws 
 - 3rd 
 - Londan  SAGE Publications Inc  2011 
 - xiii, 603p. 
<br/><br/><label>ISBN: </label>9781412980180 
<br/><br/><label>Dewey Class. No.: </label>658.83  / P111