TY - BOOK AU - Sarkar, Soumodip TI - Innovation, Market Archetypes and Outcome [electronic resource]: An Integrated Framework SN - 9783790819465 U1 - 658.4012 PY - 2007/// CY - Heidelberg PB - Springer N1 - http://dx.doi.org/10.1007/978-3-7908-1946-5 ER -