Busch, Rainer <br/><br/>
Marketing Communication Policies [electronic resource]   
by Rainer Busch, Margarete Seidenspinner and Fritz Unger 
 - Berlin  Springer  2007 
<br/><br/> http://dx.doi.org/10.1007/978-3-540-37323-0 9783540373230 
<br/><br/><label>Dewey Class. No.: </label>658.8  / (e-book)