Srinivasan, R <br/><br/>
Case studies in marketing  The Indian context 
by R Srinivasan 
 - 5th ed 
 - New Delhi  PHI Learning Private Ltd.  2012 
 - xvi, 368p 
<br/><br/><label>ISBN: </label>9788120346062 
<br/><br/><label>Dewey Class. No.: </label>658.80954  / P12 (MS)