TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
AU  - Koshy, Abraham.
AU  - Jha, Mithileshwar.
TI  - Marketing management: A South Asian perspective
SN  - 9788131716830
U1  - 658.8 
PY  - 2009///
CY  - Delhi
PB  - Pearson
ER  -