TY  - BOOK
AU  - Bergh, Jocri van den
AU  - Behrer, Mattias
TI  - How Cool Brand Stary Hot: Branding to Generation Y
SN  - 9780740462505
U1  - 658.827 
PY  - 2011///
CY  - London
PB  - Kogan Page
ER  -