Lehmann, Donald R <br/><br/>
Product management   
by Donald R Lehmann and Russell S Winer 
 - 4th ed 
 - New Delhi  MGH  2009 
 - xvi, 494p. 
<br/><br/><label>ISBN: </label>0072865989 
<br/><br/><label>Dewey Class. No.: </label>658.56  / P09