TY  - BOOK
AU  - Srivatsa, H S.
AU  - Advised by Srinivasan, R
TI  - Psychographic segmentation of Retail banking customers of Karnataka (India)- An exploratory study
U1  - 332.106888 P08  
PY  - 2008///
CY  - Bangalore
PB  - Indian Institute of Science
N1  - Includes CD and reference; PhD;2008;Management Studies
ER  -